|
|||||
IN HARD times, immigrants are often accused of stealing jobs. But migrants can actually create employment, according to research by Ivan Light, a professor emeritus of sociology at the University of California.As quoted by the Irish Examiner, Light states that migrants have built-in advantages – like bi- or multi-lingualism, an intimate understanding of multiple cultures and access to international networks – which help them recognise business opportunities that mono-cultural locals might miss.
Historically, specific middlemen from ethnic minorities – often self-employed, due to hiring discrimination – have long excelled in international commerce. But, as Light notes in his contribution to the Handbook of Research on Ethnic Minority Entrepreneurship, globalisation and transnationalism now enable practically every migrant group to have its own cosmopolitan, bi-cultural, acculturated – but not assimilated – business elite.
While English as a lingua franca may now lessen the traders’ traditional bilingual edge, they still possess valuable social capital.
An illustration of this is Petra Mitchell, a German who had operated in the fashion trade for more than 20 years, first by importing Greek products to Germany, and then, after her move to Greece in 1997, by exporting Greek products – until the buyers switched to cheaper items from countries like India and Bangladesh.
Quick to recognise potential, she began importing Chinese products – from motorbike tyres to mesh wire fence – in 2006.
This one-woman show says associates on both sides of every border appreciate her migrant duality.
“Customers like to converse in their own language, whether it’s English or German, and because I understand their business ethics and mentality, I can build a bridge between the Greek mentality and their own.”
Briton Malcolm Mann, who moved to Greece in 1993, co-owns a bicycle shop in the centre of Athens.
One partner – also British – capitalised on a growing trend in fixed-gear and single-gear bikes in the United States and Britain. “I think the fact that my partner had knowledge of the market outside Greece was a major factor,” Mann says. “That’s not to say, though, that there weren’t also some Greeks who recognised the gap in the market. But we got there first.”
The shop offers UK-style customer service, and presently employs one fulltime partner and a part-time Greek mechanic.
Besides importing, they’ve just begun exporting a Greek bike accessory to Britain. “Certainly our understanding of both cultures makes the whole process easier for the manufacturer and the outlets abroad.”
Kathryn Lukey-Coutsocostas is an Athens-based, Canadian Greek writer. She blogs at kathrynlukeycoutsocostas.wordpress.com
|
|||||
| http://www.athensnews.gr/issue/13500/56309 | Athens News 15/Jun/2012 page 20 | ||||
Migrants create opportunities
Reply

